Some people dabble in health insurance. Others specialize. Those who dabble may sell it as a courtesy to
their clients, but they spend most of their time selling other products. In contrast, brokers who focus on
selling health insurance are constantly looking for ways to find more prospects and do more business.
Unfortunately, with the uninsured rate continuing to drop, that’s becoming more and more difficult. If
nearly everyone who wants and can afford health insurance already has it, it’s hard to generate new
Use these to help you close more individual business
People need health insurance. It protects them financially against unforeseen and potentially catastrophic medical claims, and—now that all pre-existing condition limitations have been eliminated—it also helps them get treatment for ongoing medical conditions. But people don’t want health insurance. More specifically, they don’t want to talk or even think about buying health insurance, and they certainly don’t want to pay for it. And that makes your job as an agent more difficult.