The fight for attention gets more intense with every passing day. Having an online strategy means the difference between a steady stream of new prospects or disappearing into a sea of lifeless websites.
Online strategies are as much about creativity as they are consistency. Prospective clients want to learn more about you in the privacy of their home or office. But first, they need to be able to find you – this begins with a well- built and informative website.
Here are some helpful website tips:
Make it Modern – Was your website designed shortly after the turn of the century? If so, it may be time for a redesign. Insurance customers are savvy. They want their insurance agents to be savvy as well. Make sure your website is modern, sleek, and easy to navigate.
Add Landing Pages – Your website needs landing pages to capture visitors who have found you through organic search methods. Even your home page should be a landing page designed to welcome and direct visitors toward engaging more with your website or by contacting you directly.
Become the Authority – Deep dive into building an authoritative website if you specialize in a particular insurance product or industry niche. Prospects and clients looking for information will see you as the expert. Authoritative websites have robust FAQ pages and heaps of well-written educational content.
Every day, over 37,000 people search for “insurance agent” on the internet. That’s over 1 million search inquiries per month. Are you prepared to capture this vast swath of potential new customers? Is your website driving new business as well as it could be?
Most insurance agents will answer “no.”
Watch the on-demand video below and learn:
Email marketing has proven over and over to be the most effective marketing channel available. Before you can send out an email, though, you need to build an email list. Make list building a priority – it will pay off over and over.
Here are some tips to grow your email list:
Website Landing Pages
Landing pages go by many different names such as “lead capture page”, “static page”, or “squeeze page.” Regardless of what you call these one-page wonders, their goal is always the same – to prompt a prospect to take a specific action.
Insurance landing pages are the gateway between you and your prospect. Even the best marketing email or online advertisement will be wasted if your landing page fails to move the prospect to the next step in your sales process. See some landing page tips below:
As an insurance agent, you should use social media to grow your business by increasing the awareness of who you are and the services you offer.
From Facebook posts and videos, to LinkedIn posts and Twitter announcements, there is no reason why you can’t increase the visibility of your insurance agency and grow your client base.
Here are 4 ways to use social media to increase your insurance and prospect client base:
Search Engine Optimization, or “SEO”, is an extremely important aspect of any well-performing website. A good SEO strategy can help thousands of new potential customers find your site and connect with you.
SEO methods are constantly changing. Not only is this because of new search engine developments but also changes in how users are interacting online. We know it’s quite the task to stay on top of the latest SEO changes, but there are some mistakes that you can avoid to save you a lot of time down the road.
By addressing these mistakes, you will help improve your site’s ranking:
1. Optimize your SEO Around the Wrong Keywords.
2. Keyword Stuffing.
3. Creating Content That’s Not About Your Keywords.
4. Skipping or Overlooking Title Tags & Meta Descriptions.
5. Missing Quality Links.
6. Not Investing in a Fast and Mobile-Friendly Website.
7. Forgetting Analytics.
Want to learn more about how you can improve your SEO and overall online strategy? Watch The Insurance Agent’s Crash Course on SEO.
Given how many emails we send and receive every day, your email signature is some of the most valuable marketing “real estate” you have. Make the most of this precious space by investing 20 minutes today. Then benefit every time you send an email.
Here are some tips to help you craft the perfect email signature:
In today’s digital era it is common for prospects to search your insurance business on social media. These people want to learn everything they can about you before making a big decision. So how do you knock the first impression out of the ballpark? Here are a few tips:
Want us to post relevant, interesting content to your social media accounts 5x a week? Click here to find out more.
The simple truth is businesses of all shapes and sizes are taking advantage of email marketing. In 2018, almost 300 billion emails were sent and received per day and 72% of customers preferred email as their main channel for business communication. These numbers are impressive when just a few years ago we thought email had died and gone to internet heaven.
Here are some tips to make email marketing work for you:
Want to get your piece of the pie? Put email marketing to work and see instant results? Download “The Insurance Agent’s Ultimate Guide to Email Marketing” for free.
Finally, a website visitor decided to ask for more information or even request a quote. Do not sabotage all your hard work by having an online form that is too long, too complicated or just plain doesn’t work.
Short and simple is the right move with any online form. Click here and see how you can use forms to increase web leads by 20X.
Insurance email marketing remains one of the most potent marketing strategies for agents in 2021. Direct and effective, insurance agents who are not leveraging the power of email are leaving money on the table. Even with the rise of alternative marketing channels such as social media, podcasts, and digital marketing, email consistently ranks as the most effective marketing channel.
In the guide linked below, we intend to help independent insurance agents like yourself develop and deploy an effective marketing campaign. Each step in the process has been broken down in the table of contents.
Download the “The Insurance Agent’s Ultimate Guide to Email Marketing” by AgentMethods and learn: